The consulting agency for digital acquisition Effinity joins the Union of Influencers and Content Creators (UMICC).
With this merger, the agency wants to confirm the responsible approach it has been pursuing since the launch of its Influence offer in 2015, by being one of the first members of the association.
“We are very proud to be able to play an active part in the regularization of an industry that has been particularly upended in recent months and needs to earn its peerages. We want to act together while continuing the work that we have been doing every day since the launch of our Influence offer, specifically to support influencers so that they can offer the most responsible content, faithful to the values of our customers.”, noted Christopher BosquetPresident of Effinity.
Founded last January, UMICC is the professional association that brings together all players in the influencer sector, from influencer agencies to content creators. Its goal is to bring the interests of its members to their stakeholders by promoting the development of more responsible influence.
We should also remember that early March Magali Berda has also launched its own Association of Influencers and Content Creators (FICC).