As the main protagonist of the campaign, Burger King chose actress Larissa Manoela, who recently announced that she had severed ties with her parents
In interviews with Globos Fantástico, Larissa revealed that she received a subsidy from her parents to cover her expenses and did not have access to her earnings as an actress, singer and poster girl.
In the commercial, Larissa talks about the offer and explains that “it’s her money” and that she “won’t share it with anyone.”
Check out the commercial created by David Agency:
We are an irreverent and goodhumored brand. There is nothing better than us than to include Larissa Manoela in our campaign, which represents an icon from the history of offers
Juliana Cury, Vice President of Marketing and Sales at Zamp, owner of the brand in the country