THE Ferragnez they would come in the end: the marriage between Chiara Ferragni And Fedez it seems to have reached the end credits. However, many are currently speculating that this is just another marketing move to attract attention or, better yet, distract from the large target group. A strategy, nothing more, aimed at distracting the public from the investigations of the Milan prosecutor's office, which is investigating them Fraud aggravated by compromised defenses for the case of the Balocco pandoro. If the majority of social media users who are his target group no longer even believe in a breakup, the damage to Ferragni's reputation is irreparable. Trust has completely disappeared and no matter what you say or do, you will no longer be able to maintain a direct connection with the users who made your fortune.
But it's not just normal users who have doubts about the separation; communication experts also express doubts about it. Maria Angela Polesanaa professor at the University of Iulm in Milan, who has been studying the world of influencers and Chiara Ferragni in particular for years, told Adnkronos that from her point of view “she seems to be an exception”. Marketing operations“. His analysis is certainly not based on sensations, but as a professional he examined all the elements that appeared and that remained almost hidden. “The separation between Ferragni and Fedez leaves me a little perplexed. Maybe they really broke up, but honestly I have serious doubts,” Polesana explained.
“Ferragni shared a video on TikTok in which she says that bad luck follows her: so she does a little bit of it Self-irony on himself and at the same time plays the role of Victimwhat's coming leave even from her husband in times of great difficulty,” said the teacher, changing the point of view of a normal user. And when it comes to the stories shared, Polesana emphasizes that she “finds the strength” in the latest stories she has published on her profile. That has always influenced her: female empowerment. He rehabilitates his image and becomes the protagonist again in a different form, that of a knowing victim react to adversity. A woman in whom one can recognize many others who have been abandoned in times of need.” Search empathy In public, he tries to instill a sense of pietas after the disruption that charity for economic purposes has caused. According to Polesana, the supposed marital crisis actually serves to “excite followers for what ends up being a kind of reality show. Now the matters of the heart, the family, are again in the foreground compared to the worries he has.”
To summarize the concept expressed by the professor, breaking up with Fedez would be nothing more than a tool to exploit and consume his reputation, “as if he were atoning for his sins to get by.” Suffer to a species cleaning. The narrative model is that of Hero's Journey“Of course, cynicism is a trait that is not lacking in Ferragni's personality, his goal is one: to make people forget about the serious fraud investigation. And in a way, thanks to the friendly press that now portrays her as… The victim as “one of us” might even succeed.