Kanye West launched another social media tirade on Thursday after his new sock shoes were ridiculed.
The Yeezy Pod socks, which were widely mocked for looking like wearers stepped out without shoes, are now available to pre-order for $200.
It is Ye's first release independent of Adidas after the company cut ties with the rapper and fashion designer in 2022 due to his anti-Semitic comments.
Hours after deleting all posts on his Instagram account, the 46-year-old rapper shared a screenshot on his Stories of a DM he sent to designer Brittany Pierone after claiming she appeared to be making fun of his new product made.
Brittany, who formerly worked for Nike and is the founder of design studio Proof Of Concept, had shared a picture days earlier in which she was wearing the wrong size Yeezy Pod socks, making it seem like they were naturally ridiculously large .
Kanye West launched another social media tirade on Thursday after his new sock shoes were ridiculed after they went up for pre-order for $200
Designer Brittany Pieron had shared a picture of herself wearing the wrong size Yeezy Pod socks, giving the impression that they were naturally grotesquely large
The picture appeared on several Kanye fan pages, and although Brittany told a follower that it wasn't a fit issue and was just “humor,” Kanye soon caught wind of the pictures
Brittany previously worked for Nike and is the founder of the design studio Proof Of Concept
The image quickly appeared on several Kanye fan pages, and although Brittany told a follower that it wasn't a fit issue and was just “humor,” Kanye soon caught wind of the images.
Kanye quickly messaged the designer, sharing a picture of his message that read, “What the fuck is wrong with you?” Don't play with me like that. What adidas paid you to post this photo.
“I put so much work into each product and when I’m independent, that’s what you want to post.”
He referenced a reporter who recently asked him if he was “controlling” his wife Bianca Censori, adding: “You're worse than the TMZ lady.”
Giving advice on fit, he continued, “Get a size one.” Don't play with me like that. It's not funny. I worked on it for a year and released it myself.'
He began with a series of unfounded claims, adding: “Jordan wanted to start his own brand and Nike threatened Footlocker to take all shoes out of stores.”
“Adidas copied all my shit and treated me like shit.” Adidas is suing me for $4 billion and selling my shoes without paying me and they said I misused the marketing fund when I was in charge of marketing
“That's why they sent me the money in the first place.” They have no idea how much work. “I’m invested in everything we do.”
Web has contacted Adidas for comment.
Kanye referenced a reporter who recently asked him if he was “controlling” his wife Bianca Censori, adding, “You're worse than the TMZ lady.”
Kanye gave appropriate advice and then made a series of unsubstantiated claims
Bianca then responded to Kanye, explaining that her post had been reshared with a different caption and insisting to the rapper that she thought the product was “beautiful.”
Kanye also posted a series of images wearing the Jason Voorhees hockey mask from the horror film series Friday the 13th
Bianca then responded to Kanye, explaining that her post had been reshared with a different caption, and insisted to the rapper that she thought the product was “beautiful.”
Pleased with her response, Kanye thanked her for her support, stating, “I put everything on the line and we're building everything from scratch.” “Your support is truly appreciated.”
In 2022, following his statements, Adidas ended a major partnership with Kanye, discontinued the rapper's Yeezy shoe line and moved forward the planned departure of its CEO.
In a statement at the time, the company said it “does not tolerate anti-Semitism or any other type of hate speech.”
It added that his “recent comments and actions were unacceptable, hateful and dangerous and violate the company's values of diversity and inclusion, mutual respect and fairness.”
Just days after Adidas parted ways with the rapper, court documents showed that the company demanded that Yeezy return $75 million that it said had been deposited into its accounts.
Yeezy refused, and after a week of litigation, Adidas dropped a federal lawsuit that sought to freeze funds held by Yeezy and announced that they would pursue the money exclusively through private arbitration, Billboard reports.
Kanye's shoe collaboration with Adidas grossed $1.7 billion [£1.37 billion] in 2021 and was predicted to break the $2 billion mark [£1.61 billion] brand in 2022. This meant that it was responsible for almost 10 percent of the company's total sales.
Adidas has now announced that it will sell its remaining Yeezy inventory for “at least” the production value.
In 2022, following his statements, Adidas ended a major partnership with Kanye, discontinued the rapper's Yeezy shoe line and moved forward the planned departure of its CEO