Mozilla just acquired Fakespot, a startup that offers a tool to identify fake reviews and less than reliable comments on e-commerce sites. Mozilla will soon be rolling out this new feature to Firefox.
Mozilla goes to war against fake reviews with Fakespot
Some of the largest ecommerce platforms already have tools to analyze and remove fake reviews. The sites have also introduced the verified rating system. This means that the reviewer actually bought the product from the website where they wrote the review.
Despite the Efforts to Combat Fake Reviews, Sellers always find ways to circumvent the system. Many don’t hesitate to hire an armada of editors to produce a large batch of fake reviews. others offer Article free even in exchange for positive opinions for free.
Knowing that reviews play an important role in consumers’ purchasing decisions, how can we ensure the reliability of recommendations? To help users detect tampering, Mozilla will integrate Fakespot, a recently acquired fake review detector, into Firefox.
Reliable opinions to make a more informed decision
Mozilla just completed the purchase of Fakespot, an American startup founded in 2016 that developed an online data authentication platform. The solution offered by the company analyzes reviews written on e-commerce websites and provides potential buyers with a rating based on theauthenticity of opinion.
By helping consumers spot fake reviews, Fakespot enables them to do so make a more informed purchasing decision while improving their shopping experience. The tool has always been available as a desktop browser extension for Firefox and many other browsers. After the acquisition by Mozilla, the tool will continue to work as usual, but will benefit from it many improvements.
“Fakespot will continue to work on all major web browsers and mobile devices, and the Mozilla team will continue to invest in improving the Fakespot experience for its many dedicated users,” said Steve Teixeira, Mozilla’s chief product officer.
Fake reviews exacerbated by AI
for buyers, Ratings are intended to reduce a priori uncertainties about the quality of a product purchased online that consumers cannot directly see or test. However, because these reviews can improve or hurt a product’s or brand’s reputation, sellers tend to manipulate them.
There are three major AI risks that former Google CEO and chairman Eric Schmidt is closely monitoring:
1. Misinformation
2. The intersection of AI and biology
3. Cyber Attacks https://t.co/8FkW7DJilw— Yahoo Finance (@YahooFinance) May 7, 2023
Recently, the production of fake reviews has been exacerbated especially by generative AI tools like ChatGPT. The implementation of Fakespot in Firefox and the plans to improve the tool are timely. Be aware that sellers create fake reviews booster her sale, but not only. You can also use this strategy to disparage competitors.
In both cases, Mozilla wants to combat this practice knowing that it would be almost impossible to completely eliminate the problem. In addition to using fake review detection tools, consumers can take their time match information on multiple ecommerce sites and platforms.