Bosoma St. John of Netflix is ready to leave the streaming company after a nearly two-year term as its chief marketing officer. She will be succeeded by Marian Lee, who was recently VIP marketing for the US / Canada region.
“I loved working with Boz and was inspired by her creativity and energy,” said Netflix co-CEO Ted Sarandos in a statement. “She has attracted world-class marketers to the company and encouraged them to be innovative leaders. We are grateful for her contribution and wish her all the best. ”
Prior to joining Netflix in 2020, St. John held a number of senior executives at companies such as Endeavor, Uber and Apple. She took over from Jackie Lee-Joe, former chief marketing officer at BBC Studios, who took over Netflix’s leading marketing role in 2019 from Kelly Bennett, who retired the same year after seven years in the streamer.
During his tenure, St. John hired senior staff as Allure Editor-in-Chief Michelle Lee. Recent major campaigns include Super Bowl star commercials with Ryan Reynolds, Ryan Gosling, Jennifer Lopez and Mark Ruffalo, among others. But last summer, as THR reported at the time, three senior executives in Netflix’s marketing department were fired after complaining to Slack’s management. (Netflix denied that the messages were aimed at members of management and said they were instead for fellow employees.)
“I came to Netflix with an excess of enthusiasm and creativity, and I’m extremely proud of the campaigns we’ve inspired that have sparked global conversations,” said St. John. “It was a transformative two-year experience that I will always be grateful for.”
Marian Lee Courtesy of The Collective You
Lee has a relatively recent job at Netflix, joining last July after nearly eight years at Spotify, where he most recently served as vice president and global music director. Prior to Spotify, Lee held positions at J. Crew and Condé Nast, managing marketing and operations.
“Marian is a strategic trader with extensive experience not only in entertainment, but also more broadly, working in fashion and media brands,” said Sarandos. “When she joined Netflix last year, she had an immediate impact on the marketing team and demonstrated that she is an outstanding leader who understands how to talk about brands and popular culture.”
Variety first announced the shaking of the executive branch.