Selena Gomez exuded business chic as she arrived at the launch of her brand Rare Beauty’s Kind Words lip collection in Santa Monica on Wednesday.
The 29-year-old Disney Channel graduate showed plenty of leg in a black spliced blazer dress with a black lace accent.
She posed in front of a bright red Rare Beauty backdrop, which indicated the makeup line is exclusive to Sephora stores.
Celebration: Selena Gomez nailed business chic when she arrived at the launch of her brand Rare Beauty’s Kind Words lip collection in Santa Monica on Wednesday
Her blazer dress had black satin lapels and structured shoulders.
Selena completed her fashion forward look with a pair of high heeled ankle strap sandals that showed off her nude pedicure.
The actress seemed to rock a fresh blow as her brunette hair flowed down her chest in voluminous strands.
She accessorised them with a pair of classic hoop earrings and painted her nails an edgy auburn hue for a subtle pop of colour.
Business chic: The Disney Channel alum, 29, showed off plenty of leg in a black spliced blazer dress with a black lace accent
As Rare Beauty’s latest collection is lip-centric, Selena painted her pout a muted shade of red, paired with a matching brick red liner for added depth.
The musician launched her very own makeup line in September 2020 after months of teasing her entry into the beauty space.
The first drop featured the highly-rated Rare Beauty Liquid Touch Weightless Foundation, which comes in 48 shades, as well as Liquid Touch Brightening Concealer and lump-free Perfect Strokes Universal Volumizing Mascara.
Exclusive: She posed against a bright red Rare Beauty backdrop, promoting the makeup line as a Sephora store exclusive
Represent: As Rare Beauty’s latest collection is lip-centric, Selena painted her pout a muted shade of red, paired with a complimentary brick red liner for added depth
She told fans at the time that she had been working on Rare Beauty for two years and that the brand would focus on embracing a person’s unique beauty through makeup.
“I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves and start embracing our uniqueness,” she said in a Rare Beauty promotional video.
“You are not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself.”
Since then, Rare Beauty has expanded the line to include a variety of lip products, highlighters, bronzers, blushes, foundations, brow products, and more.
Dressed up: The actress seemed to rock a fresh blow as her brunette hair flowed down her chest in voluminous strands. She accessorised them with a pair of classic hoop earrings and painted her nails an edgy auburn hue for a subtle pop of colour
For the latest addition to Rare Beauty, Selena decided to add two new lip products to her ever-expanding line.
The Kind Words collection, due out July 7, includes made-to-match lipsticks and lip liners that fans of the brand can use to achieve a “wearable” pout.
Kind Words Matte Lipstick is described as “pigment-rich” with a “buttery” formula and a flattering “soft matte” finish.
“Available in a range of wearable shades that flatter lips comfortably throughout the day,” reads the Sephora description.
Coming soon: The Kind Words collection, due out July 7, includes made-to-match lipsticks and lip liners that fans of the brand can use to achieve a “wearable” pout
Wearable: Discussing the collection, Selena explained that she wanted to create “a classic lipstick that’s really comfortable” with shades that are “wearable and just perfect for every day.”
Kind Words lip liners are “super creamy, waterproof” and said to “glide on like a balm to define lips.” There’s also a built-in sharpener for convenience.
Like the lipsticks, the Kind Words lipliners come in 10 versatile shades from mauve to peach.
Discussing the collection, Selena explained that she wanted to create “a classic lipstick that’s really comfortable” with shades that are “wearable and just perfect for every day.”
She continued, “This is everything I ever wanted in a lip liner. Super smooth and non-pulling on the lips and lasts all day without feeling sticky.’
Rare beauty: The musician launched her very own makeup line in September 2020 after months of teasing her entry into the beauty space